Brentwood Town Football Club - Commercial Brochure


All those involved with Brentwood Town FC are committed to the club’s success for the benefit of the club and the Brentwood community. We value our players, our staff, our youth teams, our supporters and our sponsors, who all play a vital role in the club’s ethos and achievements. We believe in a club culture that promotes equality, diversity, fairness, good sportsmanship and passion for progression. From our grassroots developing players, through to our accomplished first team, we work hard to nurture, advance, support and encourage exceptional individuals on and off the pitch. Football is about more than ball skills; the right attitude, determination, commitment and enthusiasm are all vital life skills required to be part of our club. We are on a journey – one that will be exciting for all involved. We will continue to invest in the club and the community, working towards common goals and continued success. More than just a football club… BRENTWOOD TOWN F O O T B A L L C L U B


A WORD FROM THE CHAIRMAN BE PART OF OUR JOURNEY The success of Brentwood Town FC requires so much more than investing money into the club, buying the best players and winning football matches...

The strategy needed for long-term success, on and off the pitch, needs a clear vision and an understanding of what is required in infrastructure, personnel and club culture to reach our goals. I want to inject more passion, more excitement and more determination across the club to kick-start this incredible journey. The short time I spent at the club for part of last season was my introduction and opportunity to assess and evaluate what is needed to move forwards – the official journey starts now – the 2021/22 season and beyond is where you’ll see dramatic changes at Brentwood Town FC. The Vision… The vision and objectives for the club are clear and achievable. The 3-year plan is to obtain 2 promotions, taking us to the National South Football League in the 2023/24 season. The culture needed to achieve this is a one-club mentality, where the whole club pulls together to deliver a common goal with zero conflict of interest. The club will be run like a National South League club from this point forward, preparing all involved for success and promotion. The quality, professionalism and desire throughout the club will be achieved by hard work, unity and relentless passion to strive to be better. The Beginning… Success must start on the pitch! That’s why we’ve made significant investment in obtaining players that have played at a higher level, that have experienced success and that fit the club’s overall culture and values. Like all the best teams, they are not made up of all the best players, they are made up of very good players that play well together to make the best team. Having players that want to play for Brentwood and not players that get paid to play for Brentwood is essential. Our players must be our biggest fans! Grassroots and beyond… Our Youth Pathway and Development is also key. An Under 23s Development Squad, managed by Ian Noble with the support of assistant manager Mike Flanagan, has been assembled to complement the First Team with progression into the First Team as the main objective. The Under 18s Squad, which is also brimming with young talent, are all keen to represent their club in the future too. Winning teams always comprise the right balance of experience and youth. Knowing that the club is built on strong foundations, with talented youths paving their way to first team success, is vital to our continued and sustainable success. During the 2021/22 season a new Brentwood Town Football Academy will be assembled that not only benefits the players’ football development, but also enhances their character and personality. Other Youth Teams will be added in the 2021/22 season along with a Brentwood Ladies Team. Be part of our journey… The club will represent the Brentwood community, spreading the feel-good factor that is infectious when a town has a successful team that they can be proud of. Brentwood Town FC will be more than a football club, it will be a positive gateway for the whole of the Brentwood community and beyond. Jez Dickinson CHAIRMAN 5 COMME RC I A L B ROCHU R E 2 0 2 1 / 2 2

ROD STRINGER MEET THE MANAGER Since joining the club in October I have been impressed with the enthusiasm and professionalism of all involved, from our Chairman, board, commercial department and players. This gives me confidence to achieve my goal in starting the journey through the nonleague pyramid. The squad is made up of a number of players who have progressed from our successful and well-respected youth system. It is important to keep and progress this local representation where possible to keep the roots within the Borough and club. It has been a good start as far as results are concerned, and my aim is to deliver to the fans exciting football to watch and an all-round enjoyable match day experience. The potential for growth as a club and fanbase is massive and I want to be part of that now and in the future. I have experience in gaining promotion from our current level and above, and know how much hard work is needed. However, I am confident that exciting times are ahead for Brentwood Town FC and we can give the local community something to be proud of. Rod S tringer FIRST TEAM MANAGER 6 BRENTWOOD TOWN FOOTBALL CLUB

Your station for the latest Brentwood Town FC news, views and interviews A wide range of music, talk shows and celebrity presenters The local station for Brentwood and Billericay Listen on 98.0fm, online at and on app and smart speaker Ronni� O’S�llivan Stev� D�vis �ick� Mich�ll� �rou�ly supporting our l�c� cl��

THE HISTORY OF BRENTWOOD TOWN FC CLUB HISTORY The original Brentwood Town FC dates back to the 19th century! The club saw great success in those early days, reaching the quarterfinals of the FA Cup in 1886. Sadly, they were beaten 3-1 by Blackburn Rovers, but it was a great accolade to have made it that far. In the 1950s and 1960s the club operated as Brentwood & Warley FC and were 3 times winners of the Delphian League. In 1965 the club turned ‘professional’ becoming Brentwood Town FC once more. The 60s and 70s saw great success for the club as they rapidly rose to the heights of non-league football. Brentwood Town became a force to be reckoned with in the Southern League Premier Division, reaching the third round proper in the 1969/70 season. Following their successful run the club subsequently folded and amalgamated with Chelmsford City. BRENTWOOD TOWN FOOTBALL CLUB 8

The current club was founded in 1954 as Manor Athletic playing from St George’s Playing Fields in Hartswood. The years that followed saw many club names, locations and leagues with plenty of highs and lows. With help from the local council, Brentwood finally found a home of their own at The Brentwood Centre, where they played their first match in October 1993. In 2004 the Essex County FA officially gave the club permission to change its name and re-adopt the title of Brentwood Town FC – a proud moment for all involved! More recent successes include winning the Essex Senior League title for the first time in the 2000/01 season and again reaching the finals of the league in the 2006/07 season, but on this occasion losing 2-0 to Hornchurch. Under the management of Steve Witherspoon and Amin Levitt during the 2007/08 season, the team performed well in the FA Cup and FA Trophy, closely missing out on a play-off place. The 2014/15 season saw more impressive victories, thanks to 10 players who had progressed through the youth pathway, leading the team to the Ryman North playoffs and achieving promotion to the Isthmian Premier League for the first time. This was the highest league status ever reached by the club and was obtained thanks to the skilled guidance of Adam Flanagan, the 2014/15 Manager. Adam subsequently moved on to manage Concord and Dartford in the National League South but is now back where he belongs at Brentwood Town, keen to take the club to new heights once again. The biggest name in football to have played for the club has to be the great Jimmy Greaves! Jimmy signed for Brentwood in December 1975, aged 34. You could be sure that whenever Jimmy was part of the team, you could add hundreds of additional spectators to the normal gate numbers. Thanks to the guidance and investment from the current Chairman, Jez Dickinson, the club’s latest achievement was being awarded a Charter Standard recognition from the FA – this marks the start of the club’s exciting journey progressing up the football pyramid. With Adam Flanagan’s previous success at the club, and his enthusiasm to be back once again to focus on ‘unfinished business’ and take Brentwood Town FC to play at the level the club deserves, we’re sure that the 2021/22 season will be the most exciting yet! To read a more detailed club history, visit our website at Jimmy Greaves 27th December 1975 COMME RC I A L B ROCHU R E 2 0 2 1 / 2 2 9

MOVING THE CLUB FORWARDS FUTURE PLANS As the 2021/22 season kicks off, the club is brimming with excitement about imminent and future plans. A clear strategy has been set to lead the club to bigger and better things, offering improvements for the players, supporters, sponsors and the local community. A 4G pitch within The Arena is planned for the 2021/22 season, elevating the club to a whole new level and enabling us to reap all the benefits that all-weather pitches bring! This offers incredible opportunities for businesses or individuals who want to support the club through commercial sponsorship or investment and enjoy the new BTFC all-weather facilities. The club is working alongside Brentwood Borough Council who are investigating ways to implement a full and allencompassing Football Hub for Brentwood. Brentwood Town FC supports the Council’s plans and will offer assistance where possible throughout the project. Current plans include 2 further 4G pitches to service the whole community. A new stadium is also being considered, but a project of that size will take substantial planning, costing and investment. It is within reach and something that everyone at the club is working towards. We have already refurbished and modernised some of the facilities at the club, with continuing improvements scheduled throughout the 2021/22 season. We want you to be part of our journey and enjoy a front row seat to the transformation of Brentwood Town FC. With so many ways to be involved, support the club and benefit your business, we’re sure you’ll see our vision through your own eyes and be eager to join the Brentwood Town FC family. 10 BRENTWOOD TOWN FOOTBALL CLUB

COMME RC I A L B ROCHU R E 2 0 2 1 / 2 2 11

As a club, our close connections with the local community are paramount to our success and something we are keen to develop. We want to create an inclusive, welcoming environment at Brentwood Town where supporters of all ages can come and enjoy club football at its finest! We have plans to connect with local schools and other organisations, engaging with local youths. Football is an incredible sport, promoting health, fitness, teamwork, discipline and good sportsmanship – all things that we’re keen to share with the next generation. Since COVID-19, Jez Dickinson our Club Chairman, through the fundraising efforts of his business ROL cruises, has already donated over £100K to Essex NHS charities, and he will continue to support the NHS through proactive fundraising at the club. With strong partnerships already in place with our local media, including Phoenix FM and many of our local newspapers, you’ll be seeing and hearing more about the club than ever before. These connections benefit the club, our supporters and our sponsors. LOCAL LINKS WITH BRENTWOOD TOWN FC THE CLUB & THE COMMUNITY 12 BRENTWOOD TOWN FOOTBALL CLUB

13 COMME RC I A L B ROCHU R E 2 0 2 1 / 2 2


We’d like to give thanks to our supporters, who continue to be the lifeblood of the club. Always setting an excellent example of how football should be enjoyed, we’re proud to take our fans to each and every away game, knowing their encouragement means the world to our players. Even through the difficult times of COVID-19, when being in the stands wasn’t an option, we have felt the support of BTFC followers in other ways. The start of the 2021/22 season has seen spectators returning to the ground, within the current safety guidelines, and the atmosphere has been fantastic. The positivity and excitement of the fans can be felt around the whole stadium. We hope that the 2021/22 season will see added benefits for our supporters thanks to the investment being made in the club. Facilities will continue to be improved and we hope to launch a supporters’ club, forging stronger connections with those who continue to cheer us on. 15 COMME RC I A L B ROCHU R E 2 0 2 1 / 2 2

CLUB PARTNERSHIP OPPORTUNITIES A great club is about more than just great players - investment and support from our sponsors is essential to our growth and development. At Brentwood Town FC we want to show our appreciation to our sponsors by creating a club to be proud of – with an exceptional reputation on and off the pitch. From league and cup success, to community and charity support. Club sponsorship can benefit businesses of all sizes, from any sector. With a vast selection of sponsorship opportunities to suit all budgets, you can become part of our commercial network partnership and enjoy a whole host of benefits. Show your employees and your customers that your business values its local community by working in partnership with Brentwood Town FC. Our sponsorship packages have been specifically designed to offer a more collaborative partnership to businesses who want to do more than just sponsor our club. If you want to be part of the BTFC journey and believe in our ethos and determination to grow and develop the club, then consider one of our sponsorship packages and become one of our valued key investment partners. GROUND NAMING RIGHTS Put your company name up in lights and be the proud stadium sponsors of Brentwood Town FC. Enjoy the stadium naming rights for your local club and put your business on the map – literally! Sponsorship package includes: - Stadium naming rights for all media coverage - 4 Pitch-side boards - Prominence on new website - Signage to the main stand - 4 x Season tickets - Table for 10 at Sportsman’s Dinner - Team at Club’s Golf Day - 3-Year duration PRICE POA BRENTWOOD TOWN FOOTBALL CLUB 16

CLUB HOUSE LOUNGE After recent renovations, our Club House Lounge is looking better than ever before. Put your company name over the door for all to see, evidencing your support of Brentwood Town FC. All private meetings/events held in the Club House Lounge will be booked under our Partner’s name for the Lounge. Be part of a great club and join us on our journey to bigger and better things… Sponsorship package includes: - 2 Pitch-side boards - Sign at entrance - 2-Year agreement £1000 PA KIT SPONSORSHIP Enjoy one of the most prestigious forms of club sponsorship and see your business name emblazoned across our home or away kit for the forthcoming season. HOME KIT SHIRT SPONSOR Sponsorship package includes: - Full Home kit main sponsorship - 2 x Premium pitch-side advertising boards - Full-page advert in each programme - Website advert on new BTFC website - 4 x Season tickets £5000/season AWAY KIT SHIRT SPONSOR Sponsorship package includes: - Full Away kit main sponsorship - 2 x Premium pitch-side advertising boards - Full-page advert in each programme - Website advert on new BTFC website - 4 x Season tickets £2500/season COMME RC I A L B ROCHU R E 2 0 2 0 / 2 1 17

STANDS With 3 stands in The Arena, your business can be a proud stand sponsor, receiving excellent exposure to players, fans and to the local community through our consistent media coverage. All our games are now recorded on our new VIO Camera system and will be replayed in the Club Lounge with goals and highlights on the website and social media. Share in the excitement and successes of Brentwood Town FC by utilising 4 seats in your stand for each home game. Form a partnership with BTFC that benefits our team and yours. STAND SPONSORSHIP Sponsorship package includes: - Company logo on stand - 2 x Premium pitch-side advertising boards - Full-page advert in each programme - Website advert on new BTFC website - 2 x Season tickets Main Stand - £7500 Both sides available – various sizes from £300 COVERED STAND SPONSORSHIP Be proud to be a stand sponsor at BTFC and see your business name across our prominently positioned covered stands. Sponsorship package includes: - Company logo on both sides of the stand name - 2 x Premium pitch-side advertising boards - Full-page advert in each programme - Website advert on new BTFC website - 2 x Season tickets £1750 BRENTWOOD TOWN FOOTBALL CLUB 18

BOARDS We can offer your business the opportunity to benefit from pitch-side exposure on one of our advertising boards. Design and print will be managed by the club, ensuring a professional and eyecatching advert for all to see. Whether you opt for something behind the goal or along the sidelines, your branding will become familiar with our home and away supporters throughout the season. PREMIUM GROUND ADVERTISING Utilise one of the many areas at BTFC to display your company details around the stadium and be one of our premium advertising partners for the 2021/22 season. from £200 - £5000 PREMIUM BOARDS - 10ft high x 3ft wide boards in premium pitch-side positions - Special ‘Bounce Back’ boards for this season only - Special offer to kick-start BTFC’s exciting journey from £250 (reduced from £500 for this season) COACH Really be part of the Brentwood Town FC journey by sponsoring our coach travel. Players and supporters utilise coach travel to at least 6 of our away games each season. Get your business noticed by those on the road too with rear windscreen signage and magnetic coach-side signage. You’ll be seen from every direction! £500 (including signage production) COMME RC I A L B ROCHU R E 2 0 2 0 / 2 1 19

SOCIAL MEDIA We’re more social now than ever before, so don’t miss out on the opportunity to market your business to our social media followers. Banner adverts and promotional partnership posts are available to our social media sponsors. Show your support of Brentwood Town FC across all our social media platforms. Prices start from £99 WEBSITE With significant investment in an ‘all new’ Brentwood Town FC website, jump on board our improved digital presence and secure a banner on our website. Our new site is filled with information and will be the go-to place for fans to find out about the club, our events, our fixtures and our community outreach work. Prices start from £99 PROGRAMME Be part of our match day programmes and choose from a half- or full-page advert. Show the Brentwood Town FC fans and away team fans what your business offers by utilising this fantastic marketing opportunity for 1 game or a whole season. FULL PAGE ADVERT 1 x Programme £100 1 x Season £750 HALF PAGE ADVERT 1 x Season £375 BRENTWOOD TOWN FOOTBALL CLUB 20

EVENTS Our events calendar is becoming busier than ever before with Sportsman’s Dinners, Golf Days and more planned for this season. Get involved with our events and fundraisers and not only promote your business to a fantastic network of local people but enjoy being part of something great too. Contact us to find out more… SPONSOR A PLAYER Got your eye on someone in our first team? Watching our talented youths progress or enjoying one of our premiership heroes playing at Brentwood Town FC? Why not put your name to a player? £100/player FIXTURE BOARD Advertise your company alongside the club’s upcoming fixtures ensuring maximum exposure for your brand. Contact us to find out more… COMME RC I A L B ROCHU R E 2 0 2 0 / 2 1 21

MATCH DAY Choose our prestigious Match Day Sponsorship package and enjoy being our guests of honour for the day! This opportunity enables your business to benefit from a variety of our sponsorship opportunities, all rolled into one great day out. Your investment goes beyond the club, enabling our community and charity work to benefit others too. Sponsorship package includes: - 4 x Tickets - Sponsor of the Man of the Match Award - Full-page advert in the match programme - Photo with the team - Hospitality drinks Tailored to your requirements from £200 MATCH BALL Add something unique to your trophy cabinet or mantelpiece and take home a signed match ball from Brentwood Town FC. Our Match Ball Sponsorship package includes so much more than just the ball…. You will be our special guests for the day, enjoying a variety of club sponsorship benefits. Show your staff or clients some appreciation by bringing your top performers along for the day to watch our top performers in action. Sponsorship package includes: - This unique sponsorship opportunity can be tailored to your own requirements and preferences. Prices start from £100 MATCH DAY MASCOT Sponsor our Match Day Mascot and make someone’s day even more memorable. Our mascots are our next generation of players – the youths that are passionate about football and want to be part of a Brentwood Town FC match. Our mascots are treated as VIPs experiencing a great day out, with memories that will last a lifetime. Be part of something extra special at the club and be a Match Day Mascot sponsor. Sponsorship package includes: - Party of up to 20 children, plus 4 adults - Pre-match party meal and squash - Match ball presentation - 30-minute football coaching session for all children - Club shirt for the mascot Full package £250 Without party and coaching £100 BRENTWOOD TOWN FOOTBALL CLUB 22

CLUB PARTNER MULTI-SPONSORSHIP PACKAGE This amazing sponsorship package combines many of our most elite sponsorship opportunities, providing your business with optimum coverage and the opportunity to really feel part of Brentwood Town FC. Your support goes beyond our sidelines, enabling us to develop our community and charity projects, further benefiting the local area and those in need. THE PLATINUM PACKAGE - 2 x Premium pitch-side advertising boards - Full website presence (logo and link) - Full-page programme advert for every home game - 2 x season tickets £895 COMME RC I A L B ROCHU R E 2 0 2 0 / 2 1 23

NEW EVENTS FOR A NEW SEASON HOSPITALITY & EVENTS SPORTSMAN’S DINNER New to the 2021/22 season, Brentwood Town FC will be hosting a series of Sportsman’s Dinners, enabling you to hear from some of the ‘Legends of Football. These exciting events will be held at the Mount Avenue Banqueting Suite, giving you the chance to enjoy excellent food, a top-class comedian, compère and stories from your football heroes. With a variety of options available, from a single ticket or table of 10 to event sponsorship, we know you won’t want to miss out. Enjoy a great night out with friends, family or colleagues and learn about the lives of some of the UK’s football legends at the same time. Contact us for event dates and full details, and to register your interest. 24 BRENTWOOD TOWN FOOTBALL CLUB

OFFICIAL GOLF DAY What better way to spend time with the Brentwood Town players and management team, than on the golf course! Our official golf day is a great way to celebrate the end of the season and enjoy some excellent networking opportunities at the same time. Whether you’re an amateur golfer or an accomplished player, this event offers so much more than just golf… The day includes: - Four ball with the option to have a blues first team player on your team - Bacon sandwich and refreshments on arrival - 18-hole team and individual Stapleford competitions - Beat the pro and longest drive competitions - Drink refreshments on course - Two course evening meal and presentations Contact us to reserve your place or to register your interest 25 COMME RC I A L B ROCHU R E 2 0 2 1 / 2 2

THE PERFECT VENUE FOR YOUR EVENT PITCH & VENUE HIRE The facilities at Brentwood Town FC are available to hire for sporting, business or social events. We offer a variety of packages including pitch hire and Club Lounge hire. We can also offer a selection of hospitality options to support your plans. Our forthcoming 4G pitch, will make Brentwood Town FC ideal for pitch hire whatever the weather. Contact us to find out more and discuss your requirements in more detail. POA BRENTWOOD TOWN FOOTBALL CLUB 26

COMME RC I A L B ROCHU R E 2 0 2 0 / 2 1 27

Brentwood Town FC, The Arena, The Brentwood Centre, Doddinghurst Road, Brentwood, Essex CM15 9NN  07939 544364   [email protected] BRENTWOOD TOWN F O O T B A L L C L U B